Design Work
When initially approached to do this work for MedOp, their visual styles was ready for some improvement. My choices were to use their familiar color pallette but to go with more clean lines and a minimalistic approach to the layout. Given that many of their brochures were text heavy, I chose to try to break up some of the text with the inclusion of larger images as well as iconography whenever possible.
Skills & Expertise
These projects draw on my love of layout as well as my creativity and knowledge of programs such as Adobe Photoshop, Illustrator and InDesign. On more than one occasion, I was tasked with creating infographic style visuals, which put my illustration skills to good use.
The Process
Each brochure began with a thorough reading of all text to understand the best way to create visuals and display the message. From there, its gather images and other items needed and begin the layout process, usually with some rough thumbnail sketches of layout and any visuals I would have to create.
