Branding
While the logo was created by another graphic designer, I was tasked with using the look and feel to create a new brand. The association wanted something bright, modern and colorful, moving away from an almost 30 year dated brand.
Design Implementation
Once a direction for branding was agreed upon, it was my job to create the collateral pieces. Starting with the business cards, we freshened up all the marketing, including print and digital pieces like flyers and emails. We follows is a small sample of the work I did for InBIA.
Skills & Expertise
I drew on my background in Marketing to help not only create a brand but to determine the best way to layout and deliver content for each deliverable. I used white space and clean lines to keep flow moving, with larger more youth focused images helped reach a younger target market.